Market Validation Funnel
From the book "Sell First Build Later".Book coming September/October 2024
$1.98 Trillion Dollars wasted each year building and launching the wrong products
Each year, over 90% of new ideas from successful corporations fail - wasting $1.98 trillion and 4.76 million man-years building and launching the wrong products.The Market Validation Funnel is a playbook for corporate innovators and entrepreneurs to increase the number of bets they can take by making them smaller and faster so you can learn more about your customers.
Minimum Viable Model
Create an initial well-informed hypothesized business model. Research the market (landscape, competition, etc.), denote what you know and what you don't know, and create a dashboard for your venture.
Minimum Viable Learning
What is the minimum “thing” you need to do to validate/invalidate your business model assumptions? This oftentimes is in the form of Customer Discovery activities with market/customer research (qualitative) & rapid market experimentation (quantitative).
Minimum Viable Solution
Low-fidelity high-manual touch version of an MVP that pieces together off-the-shelf software (open-source, SaaS) with little-to-no coding in order to test a proposed solution. This allows for quick feedback/iterations. This is coupled with Customer Development, early adopter onboarding, and pre-sales activities.
A Playbook for Building High-Growth Ventures
Lean Startup systemized - creating a repeatable process to create new ventures using the scientific method.
Get Notified When it's Available
Learn more about City Innovations’ Market Validation Funnel in the book "Sell First Build Later" as a 3-Step Playbook to Shortcut Market Viability and Rapid Growth.
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